“Ask for ANI” New codeword for domestic abuse victims

Domestic abuse victims can now get discreet help much easier with a new scheme launched in pharmacies across the UK. The Government-backed scheme has been launched in response to surging levels of domestic violence throughout the coronavirus crisis.

Anyone of any gender can now go into a participating pharmacy and ask for ‘Ani’, pronounced Annie, and acronym for ‘action needed immediately’.

They will then be taken by a staff member into a private room where they will be helped and put in touch with the relevant support services.

This method allows victims to seek help without their abusers or other members of the public being aware

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